Microsoft President Brad Smith said Thursday that his biggest concern about artificial intelligence is the emergence of deepfakes that show realistic but false content, according to a Reuters report .
Smith called – in a speech in Washington aimed at searching for the best ways to address the issue of regulating artificial intelligence – for steps to be taken to ensure that people know when photos or videos are real and when they are fake.
"We're going to have to address the issues around deepfakes, and we're going to have to face our concerns in this area especially when it comes to foreign attempts to use these technologies in cyberspace to influence our nations, specifically the activities that are already being conducted by the Russian government, China and the Iranians," Smith added.
"We need to take steps to protect the public from falsifying content in cyberspace with the intent to deceive or defraud people through the use of artificial intelligence," Smith continues.
Smith also advocated licensing critical AI software with the restriction of such licenses to the need to protect all forms of security .
"We will need a new generation of controls on the sharing of these technologies, or at least an improvement in our controls on the export of our technologies, to ensure that these technologies are not stolen or used in ways that violate US standards," he said.
Lawmakers in Washington have struggled for weeks over what laws should be passed to control artificial intelligence as companies large and small race to bring versatile AI to market.
Sam Altman, CEO of OpenAI, the startup behind artificial intelligence software ChatGPT, told a Senate committee that he had a "grave concern" that the use of artificial intelligence would affect In the integrity of the elections, adding that it needs to be regulated.
Altman – whose company is backed by Microsoft, "Open AI" – also called for global cooperation in the field of artificial intelligence and incentives for companies that comply with safety standards.