Angela Rayner, the new Deputy Prime Minister, has worn an outfit from a brand with close links to the Labour Party for the third consecutive day.
Her wardrobe choices echo those of Sir Keir Starmer’s wife, Lady Starmer, who also sported clothes by ME+EM for three days on the trot.
ME+EM was founded by Clare Hornby in 2009 and boasts close links to senior Labour figures. Mrs Hornby is married to Johnny Hornby, managing director at TBWA, the marketing company responsible for managing Sir Tony Blair’s successful 2001 election campaign.
The Hornbys were named in this month’s edition of Tatler as one of the nation’s power couples.
Mr Hornby’s half-brother is author Nick Hornby and his brother-in-law is novelist Robert Harris, a friend of Labour grandee Peter Mandelson.
On Friday, Ms Rayner opted for a bright green ME+EM trouser suit, costing £550, to stride up to the doors of 10 Downing Street to meet the new prime minister and secure her position in the Cabinet.
On Saturday, she attended her first Cabinet meeting in an orange £227 ME+EM dress, while on Sunday, she arrived for a meeting with Sir Keir in a red cap sleeve ME+EM midi dress costing £325.
Meanwhile, Lady Starmer wore a £295 ME+EM cream short-sleeved crop jacket at the election count on Thursday night, a poppy-red short-sleeved gown at Downing Street on Friday and a green flower-print dress at Sandown races on Saturday.
The label appears to be benefiting from such high-profile outings.
When Lady Starmer wore a red ME+EM midi dress featuring contrasting white stitching, which costs £275, a spokesman for the brand was quoted as saying traffic to that particular dress was up by more than 300 per cent.
ME+EM said it had seen increased traffic across all outfits worn over the past few days.
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