For months the team behind Longlegs has been releasing just enough unsettling details about the horror movie to tantalize viewers without revealing the full appearance of the massive celebrity in the cast, Nicolas Cage.
A viral billboard for the horror film advertised a phone number that when called plays a recording of Cageās creepy voice. Other posts on social media have shared coded messages from the Zodiac-esque serial killer Longlegs played by Cage, never once showing his entire face.
According to a video shared on the filmās official social media accounts, writer-director Osgood Perkins also wanted to keep star Maika Monroe from seeing Cage fully decked out in costume and prosthetics until the cameras were rolling.
Monroe plays an FBI agent attempting to catch the serial killer. When she first laid eyes on him, according to the video, Monroeās microphone picked up her heart rate increasing from 76 to 170 beats per minute.
Though horror movies might be terrifying for viewers, on set theyāre notoriously less so ā frightening characters are just co-workers, pools of blood are clearly fake, and unsettling darkness is neutralized through the presence of crew members and cameras.
Monroe told Yahoo Entertainment that the set wasnāt scary at all, but Perkins spent so much time building anticipation for the reveal of Cageās character that it was āintenseā for her in the moment.
āI think this was the first time I was genuinely [scared],ā she said. āNic Cage in insane prosthetics, unrecognizable as a monster ā¦ it was something I will never forget.ā
Blair Underwood, who plays a more seasoned FBI agent, told Yahoo Entertainment that seeing Cage on the set was āterrifying and exciting at the same time.ā
āBefore you get to the Longlegs character, youāre looking at Nicolas Cage, who is this big movie star who works all the time and has a reputation of being avant-garde and pushing the envelope,ā he said. āThereās an excitement that this is the titular character ā the anchor of the film. His portrayal is terrifying.ā
Even beyond Cageās frightening character, the movie is unsettling throughout its entire run time ā Perkins said itās like a āhorror movie mixtapeā in the way it contains so many scary elements. It wasnāt entirely on purpose.
āI think thereās an impression with creation that thereās a real deliberate intent ā that you know what youāre doing at all times. The fact is you just donāt,ā Perkins told Yahoo Entertainment. āYouāre guessing so much on everything. Youāre relying on so many peopleās contributions ā¦ and good luck.ā
Alicia Witt plays the reclusive mother of Monroeās character, whoās constantly asking her daughter if she still says her āprayers.ā Witt told Yahoo Entertainment that she worked hard to keep herself emotionally safe while filming.
āWhen playing a role imbued with a lot of dark aspects and energies, itās important for an actor to put a bit of protective energy around yourself when you dive into it,ā she said. āItās important to dive right back out of it ā¦ I didnāt bring it home with me at all. It was cathartic.ā
Longlegs stands out from other recent horror releases because so little information about the plot has been revealed ahead of its release. Perkins gives total credit for that decision to the filmās distributor, Neon.
āI gave them the raw material and ā¦ they just loved the movie and felt like they didnāt want to reveal too much about it,ā he said. āItās uncommon for filmmakers to feel so good about their distributor.ā
Underwood said the viral stunts used to promote the movie have been ābrilliant.ā
āI had my brother call and hear Longlegsās voice, and he said, āMan, that sounds like a sick puppy,āā Underwood said. āI think it can be risky at first, until something has legs ā pun intended ā but since it has gone viral, people have grabbed onto it.ā
Fans have praised the movieās marketing on social media, calling it āso good Iām actually getting worriedā and āthe type of horror that makes you feel cursed.ā
Longlegs is in theaters July 12.
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