That’s (almost) a wrap on Black Friday, and all signs point to consumers being more than happy to shop.
Americans spent $7.9 billion online as of 6:30 p.m Eastern, up 8.2% year over year, according to preliminary data from Adobe Analytics. Adobe expects that by the end of the day, consumers will spend between $10.7 billion and $11 billion, which would be an e-commerce record sales figure.
“Adobe is reaffirming its forecast that a new e-commerce record will be set on Black Friday and surge past the $10 billion mark,” said Vivek Pandya, lead analyst at Adobe Digital Insights. “This is being driven by big discounts in advance of Cyber Monday, as well as the continued acceleration of mobile commerce that is contributing to more impulse shopping.”
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