The Apple Watch is arguably the best smartwatch on the market, but it’s not cheap—starting at $399/£399 for the Apple Watch Series 10. However, you don’t have to pay full price for an Apple Watch. Resellers are currently offering some fantastic deals on the Apple Watch.
In this article, we share the best Apple Watch deals you can get right now so you don’t have to pay full price. But if you’re trying to choose the right model for your needs, take a look at our Best Apple Watch buying guide.
Best Apple Watch deals
The Apple Watch Series 10 arrived in September 2024. The arrival of the Series 10 marked the end of the Apple Watch Series 9, which Apple discontinued. Despite that, it is likely to remain on sale from resellers for some time–and you could take advantage of some decent discounts. The Apple Watch SE and Apple Watch Ultra 2 haven’t been updated.
U.S.
- Amazon, Apple Watch Series 10 (42mm): $299 ($100 off, MSRP $399)
- Amazon, Apple Watch Series 10 (46mm): $329 ($100 off, MSRP $429)
- Amazon, Apple Watch SE 2 (40mm): $169 ($80 off, MSRP $249)
- Amazon, Apple Watch SE 2 (44mm): $199 ($80 off, MSRP $279)
- Amazon, Apple Watch Ultra 2: $749 ($50 off, MSRP $799)
U.K.
- Amazon, Apple Watch Series 10 (42mm): £299 (£100 off, RRP £399)
- Amazon, Apple Watch Series 10 (46mm): £329 (£100 off, RRP £429)
- KRCS, Apple Watch SE (2022, 40mm): £214.62 (£4.38 off, RRP £219)
- KRCS, Apple Watch SE (2022, 44mm): £244.02 (£4.98 off, RRP £249)
- Amazon, Apple Watch Ultra (1st gen): £650 (£199 off, RRP was £849–Clearance)
Use our automated price trackers below to compare prices for the most popular models across various retailers.
Best Apple Watch Series 10 deals
The Apple Watch 10 (2024 model) starts at $399/£399 for the aluminum 41mm version and $429/£429 for the 44mm model. It’s an extra $100/£100 for cellular. It costs the same as the Series 9 did.
Apple Watch Series 10, 42mm, from $399/£399
Apple Watch Series 10, 46mm, from $429/£429
Apple Watch Series SE 1 (2020) GPS + Cellular 44 mm – Aluminium Gold – Sport loop Red
$146.84
Apple Watch Series 10 (2024) GPS + Cellular 42 mm – Aluminium Rose Gold – Sport band Starlight
$300
Apple Watch Series 10 (2024) GPS + Cellular 46 mm – Aluminium Rose Gold – Sport band Starlight
$307.49
Apple Watch Series 10 (2024) GPS + Cellular 46 mm – Aluminium Rose Gold – Sport loop Red
$413.06
Best Apple Watch Ultra 2 deals
The Apple Watch Ultra 2 (2023 model) starts at $799/£799. It comes with cellular. The original Ultra previously sold for $799/£849, so the U.K. price is better this time.
Apple Watch Ultra 2, from $799/£799
$799
Apple Watch Ultra 2 (2023) GPS + Cellular 49 mm – Titanium Natural Titanium – Ocean band Blue
$470
Apple Watch Ultra 2 (2023) GPS + Cellular 49 mm – Titanium Natural Titanium – Alpine loop Blue
$670
Apple Watch Ultra 2 (2023) GPS + Cellular 49 mm – Titanium Black – Alpine loop Green
$720.61
Best Apple Watch SE (2022) deals
The Apple Watch SE (2022 model) starts at $249/£219 (was £259) for the 40mm version. It’s an extra $50/£50 for cellular.
$169
$169
$249
$249
$249
$249.99
Apple Watch Series SE 2 (2022) GPS + Cellular 40 mm – Aluminium Starlight – Sport band Starlight
$119.30
Apple Watch Series SE 2 (2022) GPS 40 mm – Aluminium Starlight – Sport band Starlight
$130.49
Apple Watch Series SE 2 (2022) GPS 40 mm – Aluminium Midnight – Sport band Black
$131.67
Apple Watch Series SE 2 (2022) GPS + Cellular 40 mm – Aluminium Silver – Sport band White
$131.67
Apple Watch Series SE 2 (2022) GPS + Cellular 40 mm – Aluminium Starlight – Sport band White
$138
Apple Watch Series SE 2 (2022) GPS 40 mm – Aluminium Silver – Sport band White
$147.73
Apple Watch Series SE 2 (2022) GPS 40 mm – Aluminium Starlight – Sport loop Starlight
$238.14
The 44mm version of the Apple Watch SE 2 starts at $279/£249 (was £299).
$199
$279
$279
$279
$279
$279.99
Apple Watch Series SE 2 (2022) GPS 44 mm – Aluminium Midnight – Sport band Black
$128.97
Apple Watch Series SE 2 (2022) GPS 44 mm – Aluminium Silver – Sport band White
$139.09
Apple Watch Series SE 2 (2022) GPS + Cellular 44 mm – Aluminium Starlight – Sport band Starlight
$169
Apple Watch Series SE 2 (2022) GPS 44 mm – Aluminium Starlight – Sport band Starlight
$399
Discontinued Apple Watches
Best Apple Watch Ultra 1 deals
The original Apple Watch Ultra was discontinued when the second model launched, but you may still see a deal or two. You can also expect to see refurbished and used models for sale.
Apple Watch Ultra 1, 49mm, was $799/£849
$799.99
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Trail loop Black
$397
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Ocean band Black
$426.60
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Alpine loop Green
$427.99
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Trail loop Blue
$449
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Ocean band White
$449.39
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Trail loop Yellow
$460.09
Apple Watch Ultra 2 (2023) GPS + Cellular 49 mm – Titanium Natural Titanium – Ocean band Blue
$470
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Alpine loop White
$481.49
Apple Watch Ultra (2022) GPS + Cellular 49 mm – Titanium Natural Titanium – Ocean band Yellow
$526
Apple Watch Ultra 2 (2023) GPS + Cellular 49 mm – Titanium Black – Alpine loop Green
$720.61
Best Apple Watch Series 9 deals
The Apple Watch 9 (2023 model) has been discontinued, but you may still see a deal or two. You can also expect to see refurbished and used models for sale.
Apple Watch Series 9, 41mm, was $399/£399
$154.99
$379
$399
$399
$399.99
$399.99
Apple Watch Series 9 (2023) GPS 41 mm – Aluminium Midnight – Sport band Black
$240.87
Apple Watch Series 9 (2023) GPS 41 mm – Aluminium Starlight – Sport band Starlight
$241
Apple Watch Series 9 (2023) GPS + Cellular 41 mm – Aluminium Midnight – Sport band Black
$246.23
Apple Watch Series 9 (2023) GPS 45 mm – Aluminium Red – Sport band Red
$256.93
Apple Watch Series 9 (2023) GPS + Cellular 41 mm – Aluminium Red – Sport band Red
$257
Apple Watch Series 9 (2023) GPS 41 mm – Aluminium Silver – Sport band White
$257.02
Apple Watch Series 9 (2023) GPS + Cellular 41 mm – Stainless steel Silver – Sport band Blue
$264
Apple Watch Series 9 (2023) GPS + Cellular 41 mm – Aluminium Silver – Sport band Blue
$264.34
Apple Watch Series 9 (2023) GPS 41 mm – Aluminium Silver – Sport band Blue
$276.69
Apple Watch Series 9 (2023) GPS + Cellular 41 mm – Aluminium Pink – Sport band Pink
$279
Apple Watch Series 9, 45mm, was $429/£429
$429.99
Apple Watch Series 9 (2023) GPS + Cellular 45 mm – Aluminium Midnight – Sport band Black
$222.48
Apple Watch Series 9 (2023) GPS 45 mm – Aluminium Midnight – Sport band Black
$236
Apple Watch Series 9 (2023) GPS 45 mm – Aluminium Starlight – Sport band Starlight
$246.23
Apple Watch Series 9 (2023) GPS 45 mm – Aluminium Silver – Sport band Blue
$251.58
Apple Watch Series 9 (2023) GPS 45 mm – Aluminium Red – Sport band Red
$256.93
Apple Watch Series 9 (2023) GPS + Cellular 41 mm – Aluminium Red – Sport band Red
$257
Apple Watch Series 9 (2023) GPS + Cellular 45 mm – Aluminium Silver – Sport band Blue
$264
Apple Watch Series 9 (2023) GPS + Cellular 45 mm – Aluminium Red – Sport band Red
$271
Apple Watch Series 9 (2023) GPS 45 mm – Aluminium Silver – Sport band White
$279
Best Apple Watch Series 8 deals
It’s been a couple of years since Apple sold the Series 8, but you can can expect to see refurbished and used models for sale.
Apple Watch Series 8, 41mm, was from $399/£419
$379.99
Apple Watch Series 8 (2022) GPS 41 mm – Aluminium Silver – Sport band White
$145
Apple Watch Series 8 (2022) GPS + Cellular 41 mm – Aluminium Starlight – Sport band Starlight
$174
Apple Watch Series 8 (2022) GPS + Cellular 41 mm – Aluminium Red – Sport band Red
$193
Apple Watch Series 8 (2022) GPS 41 mm – Aluminium Red – Sport band Red
$196.99
Apple Watch Series 8 (2022) GPS + Cellular 41 mm – Stainless steel Gold – Sport band Starlight
$201.92
Apple Watch Series 8 (2022) GPS + Cellular 41 mm – Stainless steel Silver – Sport band White
$220.99
Apple Watch Series 8 (2022) GPS + Cellular 41 mm – Stainless steel Graphite – Sport band Black
$229
Apple Watch Series 8, 45mm, was from $399/£419
Apple Watch Series 8 (2022) GPS 45 mm – Aluminium Midnight – Sport band Black
$165
Apple Watch Series 8 (2022) GPS 45 mm – Aluminium Silver – Sport band White
$181.89
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Aluminium Starlight – Sport band Starlight
$183.56
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Aluminium Silver – Sport band White
$189
Apple Watch Series 8 (2022) GPS 45 mm – Aluminium Starlight – Sport band Starlight
$195.99
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Aluminium Red – Sport band Red
$196
Apple Watch Series 8 (2022) GPS 45 mm – Aluminium Red – Sport band Red
$208.99
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Stainless steel Gold – Sport band Starlight
$231.99
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Stainless steel Graphite – Milanese loop Black
$239.59
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Stainless steel Gold – Sport band Black
$244
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Aluminium Red – Sport band Black
$285
Apple Watch Series 8 (2022) GPS + Cellular 45 mm – Stainless steel Graphite – Sport band Black
$383
Where to buy an Apple Watch
If you’re simply looking to pick up an Apple Watch regardless of price, there are plenty of stores that sell not only the latest Apple Watch Series, but older variants of the Apple Watch that aren’t available from Apple any more—some at significant savings, too.
Apple Watch buyers in the U.S. can check out the following stores:
If you’re based in the U.K., you can pick up an Apple Watch from the following retailers:
Where to buy an Apple Watch with Cellular
You’ve also got the option of picking up an Apple Watch with a cellular contract, allowing it to function as a standalone device that doesn’t need to be tethered to your phone to make calls and send texts. Amazon and other retailers sell the Apple Watch with cellular and you can usually find discounts on most models, though not as deep as the GPS versions. Here are the sales we’re tracking this month:
All of the major U.S. carriers sell the Apple Watch and offer trade-in deals:
Carriers in the UK that stock the Apple Watch include:
Best refurbished Apple Watch deals
One of the best places to look for Apple Watch deals all year round is the Apple Refurbished Store. There, you’ll find huge Apple Watch discounts, sometimes even on the latest models. These Apple Watches have been returned to Apple for various reasons, and then completely revamped for resale. One of the major benefits of buying a refurbished Watch from Apple is that it will come with a one-year warranty so Apple may fix or replace it for free should anything happen to it in that first year.
In the U.S. you can get an Apple Watch Series 9, either generation of Ultra, or the SE for less than full price. You can, for example, save $120 on a refurbished 2nd-gen Apple Watch Ultra.
In the U.K. you can save money on an Apple Watch Series 7, 8, or 9, either generation of Ultra, or the Apple Watch SE. For instance, you can save up to £100 on a refurbished Apple Watch 9.
For more information on this topic, read Should I buy a refurbished Apple Watch?
See our roundup of the best Apple Watch bands, as well as our roundup of the best stands and charging docks. Also, note that Apple has left the power adapter out of the box for the Apple Watch Series 6 and later. Read: Which plug do I need for my Apple Watch? If this is your first time buying and using an Apple Watch, we’ve also got helpful tips on how to use the Apple Watch.
DJ Kamal Mustafa
I’m DJ Kamal Mustafa, the founder and Editor-in-Chief of EMEA Tribune, a digital news platform that focuses on critical stories from Europe, the Middle East, Africa, and Pakistan. With a deep passion for investigative journalism, I’ve built a reputation for delivering exclusive, thought-provoking reports that highlight the region’s most pressing issues.
I’ve been a journalist for over 10 years, and I’m currently associated with EMEA Tribune, ARY News, Daily Times, Samaa TV, Minute Mirror, and many other media outlets. Throughout my career, I’ve remained committed to uncovering the truth and providing valuable insights that inform and engage the public.
