Beyoncé has given a rare behind the scenes glimpse of her glamorous life with husband Jay Z, mother Tina Knowles and best friend, Kelly Rowland.
The 43-year-old singer looked super glamorous in a fitted golf dress with a plunging neckline as she hosted a private party with her nearest and dearest at a launch dinner for her new whiskey brand, SirDavis, in Paris.
The pop star also hung out and took a snap with kitchen staff at the intimate event.
In a Marilyn Monroe-style blonde wig, Beyonce is seen in a short video clip she shared on Instagram, mingling with her guests in the glamorous venue, posing and showing off the booze.
At one point, Beyonce is seated for dinner next to Jay-Z who is dapper in a black, three-piece tuxedo.
In another scene the Renaissance star is seated in front of a window with the Eiffel Tower lit up in the distance.
She’s also seen laughing with a few pals, including her former Destiny’s Child band member, Rowland standing in front of a lit up sign that reads SirDavis Plaza Athénée.
Plaza Athénée is a 5-star hotel located in Paris’ 8th arrondissement near the Champs-Élysées.
The mother-of-three’s whiskey brand, which is in partnership with Moët Hennessy and landed in stores in August, is in honour of her great-grandfather, Davis Hogue, who was a moonshiner during the Prohibition period in the American South.
Beyonce joins the long lineup of stars, including her own husband, Jay z, George Clooney, Ryan Reynolds and Brad Pitt, to start an alcohol line. But she claims she’s not jumping on the bandwagon as the booze has been years in the making.
She said: “I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling.
“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” she added. “SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.
“In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category.
You can taste it better than I could ever tell you — welcome, SirDavis.”
Meanwhile, Beyonce has also signed a major deal with Levi’s, in a new campaign revamping the denim brand.
The US singer, who featured a track titled Levi’s Jeans on her latest chart-topping country music album Act II: Cowboy Carter reinterprets the 1985 Levi’s launderette advert, starring British model Nick Kamen stripping down to his boxers, which reignited Marvin Gaye’s I Heard It Through The Grapevine track.
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