New York City, April 30, 2024 – Dedica, a leader in the creative industry, is proud to unveil the latest evolution of the iconic “Feature Presentation” in partnership with Coca–Cola and AMC Theatres. The new Coca–Cola & AMC Theatres Feature Presentation now in theatres, revolutionizes cinema pre–show entertainment in 30 seconds.
For decades, the “Feature Presentation” has been a staple of the movie–going experience at AMC Theatres, capturing more annual impressions than the Super Bowl. Dedica is thrilled to announce the next iteration of this cinematic tradition which stands as a tribute to the indelible mark of cinema, marrying nostalgia with the thrill of future cinematic adventures.
Filmed on location in New York City and Cape Town, South Africa, the new feature presentation’s goal was to exemplify the seamless partnership and shared objectives of two of America’s most beloved brands – Coca–Cola and AMC Theatres – while bringing to life a cinematic experience that resonates with audiences of all ages.
Our latest project, the Coca–Cola & AMC Theatres Feature Presentation, is designed to honor the timeless tradition of movie–going, said Todd Leach, Partner, Dedica. It’s a celebration of the stories that bring us together, highlighted by the classic companionship of Coca–Cola and AMC Perfectly Popped Popcorn. We’re proud to bring a new experience to audiences nationwide, continuing the legacy of this cherished cinema tradition since the first opening in 1980.
Creative partners included Director Yves Callewaert, Cake Factory in production, as well as Visual Creatures for visual effects and post- production.
The collaboration marks a significant milestone in cinema pre–show entertainment, blending the magic of movies with the beloved tradition of enjoying a Coca–Cola and popcorn at AMC Theatres.
