World

Elon Musk’s X sues Media Matters over report about ads appearing next to pro-Nazi posts

Spread the love

Elon Musk’s X Corp. on Monday sued non-profit Media Matters for driving advertisers away from the platform formerly known as Twitter by portraying it as rife with antisemitic content.

In a lawsuit filed in US federal court in Texas, X accuses the organisation of “tricking the algorithm into thinking Media Matters wanted to view both hateful content and content from large advertisers.”

Apple, Comcast, NBCUniversal and IBM were among high-profile brands that paused advertising on X last week after Media Matters reported finding ads displayed with pro-Nazi content.

The advertising exodus also came in the wake of Musk endorsing an antisemitic conspiracy theory.

“This is a frivolous lawsuit meant to bully X’s critics into silence,” Media Matters president Angelo Carusone said.

“Media Matters stands behind its reporting and looks forward to winning in court.”

Musk signals Twitter going to ‘war’ with Apple

The White House has condemned Musk, the world’s richest person, for “abhorrent promotion” of antisemitism.

The White House was reacting to a post by Musk in which the controversial Tesla and SpaceX tycoon replied to an antisemitic post on X with the words: “You have said the actual truth.”

The original post has been widely seen as a reference to a long-time false conspiracy theory among White supremacists that Jews have a secret plan to bring illegal immigrants into the United States to move US demographics away from a white majority.

Most notoriously, the idea was promoted by the man who carried out a mass shooting at a synagogue in Pittsburgh in 2018, killing 11 people.

Referring to Musk’s post, White House spokesman Andrew Bates said it was “unacceptable” to repeat such a “hideous lie.”

02:18

Musk announces plans to turn Twitter into ‘X’ super-app similar to China’s WeChat

Musk announces plans to turn Twitter into ‘X’ super-app similar to China’s WeChat

The suit filed on Monday does not mention Musk’s endorsement of the conspiracy theory, instead blaming recent ad woes on Media Matters.

“Media Matters knowingly and maliciously manufactured side-by-side images depicting advertisers’ posts on X Corp.’s social media platform beside Neo-Nazi and white-nationalist fringe content and then portrayed these manufactured images as if they were what typical X users experience,” the lawsuit contended.

X accused Media Matters of duping its algorithm by following only accounts known for extreme, fringe content along with big-name brands.

The result was a feed “precision-designed” to produce the kind of side-by-side ad and content pairings that alienated X advertisers, the suit maintained.

Elon Musk could be compelled to testify in US probe of Twitter acquisition

X asked the court to order Media Matters to pay unspecified cash damages and to take down the report.

In the year since taking over Twitter, now rebranded as X, Musk has gutted content moderation, restored accounts of previously banned extremists, and allowed users to purchase account verification, helping them profit from viral – but often inaccurate – posts.

An X executive said that it did a “sweep” of accounts pointed out by Media Matters and they will no longer be able to make money from ads.

The posts themselves will be labelled “sensitive media,” according to the executive.

EMEA Tribune is not involved in this news article, it is taken from our partners and or from the News Agencies. Copyright and Credit go to the News Agencies, email [email protected] Follow our WhatsApp verified Channel210520-twitter-verified-cs-70cdee.jpg (1500×750)

Support Independent Journalism with a donation (Paypal, BTC, USDT, ETH)
Avatar

News Agencies

About Author

The latest news from the News Agencies

You may also like

Saudi Arabia imposes curfew
World

Saudi Arabia imposes curfew due to coronavirus in Makkah and Madina

Spread the loveSaudi Arabia’s government has decided to impose a 24-hour curfew in Makkah and Madina while tightening precautionary measures
saudi royal family
World

Dozens of Saudi royal family infected with coronavirus: report

Spread the loveRiyadh: 150 members of the Saudi royal family have been diagnosed with Coronavirus.   According to a US