Amna Inam, the brilliant CEO and founder of Randhawa Brands is a true embodiment of the rich and diverse British language. Hailing from the lush province of Punjab in Pakistan, Amna’s journey to the top of the fashion industry has been nothing short of awe-inspiring.
She currently calls the United States her home, where she has carved out an enviable reputation as a multi-talented influencer, entrepreneur, brand ambassador, community activist, and distinguished host. Her meteoric rise to stardom began amidst the chaos and uncertainty of the pandemic, with the launch of her groundbreaking online show, “Friday Flakes.” The show quickly captured the imagination of millions, establishing Amna as a creative force to be reckoned with. She followed up with another blockbuster hit, “The American Dream,” which further cemented her position as a visionary leader in the fashion industry. However, Amna’s achievements extend far beyond her impressive resume. Her debut at NYFW1 and subsequent appearance at NYFW2 were nothing short of breathtaking, earning her rave reviews from critics and fashion enthusiasts alike. With her invitation to participate in New York Fashion Week Season 3 in September 2023, Amna is poised to showcase her boundless talent to the world once again, leaving an indelible mark on the industry for years to come.
As the Editor and Founder of the EMEA Tribune DJ Kamal Mustafa sat down with Amna, DJ was eager to hear about the journey that led Amna to this point. Amna’s eyes lit up as she recounted her story, recalling how she had set out to make her mark in the media and fashion industry with a burning passion in her heart. But it wasn’t until she crossed paths with Sunny Malhi, the visionary CEO of Total Multimedia Productions, that her dreams truly began to take flight.
Under Sunny’s expert guidance and unwavering support, Amna was able to navigate the complex and ever-evolving landscape of the media world with confidence and ease. With his encouragement ringing in her ears, she fearlessly carved out a niche for herself and rose to prominence as a force to be reckoned with. And Amna wasn’t the only one to benefit from Sunny’s unparalleled expertise. Total Multimedia Productions had long been a haven for some of the most talented artists in the industry, from the soulful melodies of Shazia Manzoor to the electrifying performances of Sanwal Esakhelvi. Together, they had created a vibrant community of creatives, all driven by a shared passion for their craft and a dedication to excellence.
What is Randhawa Brands?
As the curtains were drawn, the vibrant hues and intricate patterns of the clothes caught everyone’s eye. Amidst the clamor of the bustling marketplace, Hi Amna, the mastermind behind Randhawa Brands, stood with an air of confidence and poise. With the launch of her clothing line in 2021, she set out to revolutionize the South Asian fashion industry with her innovative approach. Randhawa Brands is not just a brand, it is a movement – a celebration of tradition and modernity, diversity and inclusivity. As Amna explained, her passion for fashion had always been intertwined with her cultural roots, and with Randhawa Brands, she wanted to empower South Asian women across the globe to embrace their identity and express themselves through their attire. From timeless saris to contemporary fusion wear, Randhawa Brands had something for every woman, and the response had been overwhelming. With each design, Amna was creating not just a piece of clothing but a story – a story of resilience, beauty, of strength. And with every stitch, she was weaving together a community of women who were proud of their heritage and confident in their own skin.
Step into the world of Randhawa Brands, where fashion is more than just a statement – it’s a celebration of cultural heritage. With an unwavering commitment to creating stylish yet meaningful clothing for both women and men, Amna and her team of fashion experts at Randhawa Brands have carved out a unique niche in the world of fashion. Drawing inspiration from the vibrant cultural traditions of South Asia, they infuse each garment with a sense of history and a touch of modernity, creating clothing that is both timeless and trendy. With an eye for detail and a dedication to quality, they leave no stone unturned in their pursuit of the perfect fabric, pattern, and design. Whether you’re looking for a traditional outfit for a special occasion or a casual yet chic ensemble for everyday wear, Randhawa Brands has got you covered.
Amna Inam is a force to be reckoned with in the fashion industry, and her impressive list of accolades only confirms this. From being awarded the Successful Entrepreneur Award by Bollywood actor Abhay Deol to receiving the Women Inspiring Award from Miss Universe Harnaz Sandhu, Amna’s talent and hard work have been recognized by some of the most notable names in the business. Her efforts to promote traditional South Asian styles in a modern era through Randhawa Brands have earned her a reputation as a trailblazer, and her commitment to empowering women through fashion is truly inspiring. As if that wasn’t enough, Amna has also been honored with the Best Emcee Award by Sonu Dhillon Entertainment and the Women Empowerment Award from Dr. Mubashir Ch. Huston. All in all, Amna Inam’s journey to success is a testament to the power of dedication, hard work, and a deep-seated passion for what you do.
Grand Sponsors of Randhawa Brands:
Dr. Mubashir Chaudhry, along with his associates, has garnered widespread attention for his philanthropic endeavors through charitable donations to numerous nonprofit organizations within various communities. As the founder of Universal Surgical Partners and Patient Benefit Foundation, Dr. Chaudhry has been steadfast in his commitment to giving back to society, irrespective of his personal wealth. He is unwavering in his mission to effect positive changes in people’s lives, and this remains his paramount objective.
The Patient Benefit Foundation, which Dr. Chaudhry leads, is a singular organization in the United States that provides complete coverage of elective surgery expenses at any healthcare facility nationwide. This initiative underscores Dr. Chaudhry’s dedication to providing accessible healthcare options to people who may otherwise not have had access to quality medical care.
Dr. Chaudhry’s philanthropic contributions to society are a testament to his passion for ensuring that individuals can lead fulfilling lives free from the constraints of financial barriers that often restrict access to healthcare. His tireless efforts to make a difference in the lives of others demonstrate his unwavering commitment to serving humanity.
Randhawa’s CEO Amna Inam extend sincerest gratitude and appreciation to the Muslims of America and Sikhs of America for their gracious sponsorship of Randhawa’s NYFW 2023 season 2, featuring the immensely talented Jasdip Singh Jesse as its Chairman. Mr. Jesse is also recognized for his distinguished role as an advisor to President Trump on diversity, in addition to being the Chairman and founder of Sikhs of America. His exemplary leadership and unwavering support for the South Asian community have garnered him a great deal of respect and admiration.
Amna also extends heartfelt thanks to Sajid Tarar Sahib, Co-Chair of the Maryland Governor’s Commission on South Asian affairs, for his invaluable contributions to this noteworthy cause. Mr. Tarar has likewise been an advisor to President Trump and is a revered friend of the South Asian community. He is the Founder and President of Muslims of America, an organization dedicated to promoting the interests and well-being of the Muslim community in the United States. Although currently traveling to Pakistan, Mr. Tarar has sent a video message, which serves as a testament to his unwavering support for this commendable initiative.
Once again, we express our sincerest appreciation to the Muslims of America and Sikhs of America for their generous sponsorship of this prestigious event, as well as to Mr. Jesse and Mr. Tarar for their invaluable contributions and steadfast support of the South Asian community. Their unwavering dedication and commitment to promoting diversity, inclusivity, and mutual respect serve as an inspiration to us all, says Amna Inam.
