But Mr Romain Rard, a lawyer at Gide Loyrette Nouel in Paris, said it was common sense that firms would look to appeal big penalties.
“It’s not as if companies can just ignore the fine, challenge decisions and hope for the best that they can get away without having to pay anything,” he told AFP.
And there have been notable successes for the companies – chip firms Intel and Qualcomm have both recently had billion-dollar EU antitrust fines overturned or dramatically reduced on appeal.
Bring back break-ups
Europe’s system is different to jurisdictions like China or the United States, where fines often come at the end of a lengthy process and are announced as settlements.
In 2019, Facebook paid a record US$5 billion (S$6.72 billion) fine to the Federal Trade Commission (FTC) over the Cambridge Analytica scandal.
And e-commerce giant Alibaba told investors in 2021 it immediately paid a record almost US$3 billion fine to Chinese regulators in 2021.
Activists argue that these companies are simply too rich for financial penalties to have much impact.
Austrian lawyer Max Schrems, who has campaigned vigorously for data rights in Europe, said the issue was exacerbated by uneven application of the rules.
The Irish Data Protection Commission, he said, allowed the companies too much leeway with their appeals processes and issued fines that were far too small.
In an interview with AFP, Ireland’s deputy data protection commissioner Graham Doyle defended his office’s record and said fines were only one part of the story.
“With the vast majority of these investigations that we’ve finalised, whilst the fines tend to generate the most publicity, we have also imposed corrective measures,” he said.
He highlighted an investigation into Instagram for its handling of children’s data.
A €405 million fine is currently under appeal, but Mr Doyle stressed that the platform had already fixed the initial problem.
Activists agree that fines can only be a part of the solution.
Ms Silva argued that rather than noodling around with financial penalties, it was time for competition regulators to step up.
She urged them to halt future takeovers and mergers in the sector and undo the damage of the past, potentially even breaking up the companies.
“The problem of Meta would be entirely different if it hadn’t been allowed to buy Instagram and WhatsApp,” she said.
AFP has asked Meta for a response. AFP
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