Intuit Targets Low Performers and Executives in 10% Jobs Cut

(Bloomberg) — Intuit Inc. is cutting 1,800 employees, swapping out low performers and executives with fresh hires meant to sharpen the company’s focus on products that use artificial intelligence.

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About 10% of the global workforce will be affected, Chief Executive Officer Sasan Goodarzi said in a letter to employees on Wednesday. He said the move is not meant to cut costs and that the company expects to re-hire the same number of employees, primarily in its engineering, product and sales divisions.

More than 1,000 of the employees being cut “are not meeting expectations,” Goodarzi said in the letter. The company is also reducing the number of executives by about 10% to increase its “velocity of decision making.”

Technology companies have shed a historic number of workers since early 2023, becoming quicker to shift priorities and part with employees. A slew of marquee names such as Microsoft Corp., Alphabet Inc.’s Google, Amazon.com Inc. and Salesforce Inc. have eliminated positions in 2024. Intuit, known for its TurboTax and QuickBooks software, had thus far avoided large-scale firings.

“The changes we are making today enable us to allocate additional investments to our most critical areas to support our customers and drive growth,” Goodarzi said in the letter.

Shares of the software company fell 3% at 10:07 a.m. in New York.

Goodarzi repeatedly emphasized Intuit’s focus on generative AI in his letter, and the importance of its core base of small- and medium-sized business customers. The company will also look to pick up more fintech talent for its Credit Karma business, which aggregates loans and helps users track cash flow.

The post-layoff hiring plans are “a sign that Intuit remains bullish on its growth prospects, especially as it relates to small business and Credit Karma,” wrote Kirk Materne, an analyst at Evercore ISI.

Company offices in Edmonton, Canada and Boise, Idaho will be closed, while some tech roles will be consolidated to larger hubs. Intuit will also accelerate its expansion in Canada, the UK and Australia, it said.

The firm will incur between $250 million and $260 million in costs related to the job cuts, mostly from severance, it said in a filing with the US Securities and Exchange Commission on Wednesday.

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