March Madness: Women’s Sweet 16 breaks viewership records; Iowa-Louisville in Elite Eight bests NBA on ESPN

The 2023 NCAA women’s basketball tournament continued to break records this past weekend during the Sweet 16 and Elite Eight.

ESPN reported that an average of 1.2 million people watched the eight games in the Sweet 16 — a 73% increase from 2022 — and 3.5 billion minutes were viewed. Both broke tournament records on the network. Five games topped one million viewers, led by No. 2 UConn versus No. 3 Ohio State, which recorded 2.4 million viewers.

While total numbers from the Elite Eight haven’t been announced, all four games broke one million viewers, according to No. 2 Iowa’s 97-83 win over No. 5 Louisville drew almost 2.5 million viewers, which beat the UConn-Ohio State viewership by around 85,000 people, per

Iowa-Louisville was on ESPN, a cable network, whereas UConn-Ohio State was on ABC, a broadcast network. ABC games generally garner more viewership than ESPN games because more people have network television, as opposed to cable. Even more: That 2.5 million viewership number was higher than that of any NBA game shown on ESPN this season. The closest NBA viewership number for ESPN this season was the 2.14 million people who watched the New York Knicks and Boston Celtics on March 5, per

More people are watching the women's basketball tournament than ever. (Photo by Alika Jenner/Getty Images)

More people are watching the women’s basketball tournament than ever. (Photo by Alika Jenner/Getty Images)

However, it wasn’t the most watched college basketball game on ESPN. Both Duke-North Carolina matchups on ESPN generated 2.85 million and 2.62 million viewers on Feb. 4 and March 4, respectively, per the network and confirmed by ShowBuzzDaily.

The women’s Final Four is set with No. 1 South Carolina, No. 1 Virginia Tech, No. 2 Iowa and No. 3 LSU vying for supremacy in women’s basketball. Both games are Friday on ESPN.

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