Mark Cuban says AI is ‘never the answer,’ it’s a ‘tool’
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Cuban suggested that today’s entrepreneurs should spend “every waking minute learning about AI” because of its potential.
“There’s so much changing that rapidly,” he said, adding that it’s different for established businesses integrating AI compared with new businesses just getting off the ground.
“It’s so much easier to start,” Cuban explained. “It went from — way, way back in the day — $5,000 for a PC … to if you just have a laptop and a connection to the internet, you can start anything. Now, you have a mentor, whether you use Perplexity, Anthropic Claude, ChatGPT, Gemini — it doesn’t matter. You have experts.”
While he admitted that there were some problems with AIs that make mistakes and hallucinate, he noted that human mentors and experts “don’t always get it right, either.”
However, Cuban cautioned the crowd not to overly rely on AI. “AI is never the answer. AI is the tool. Whatever skills you have, you can use AI to amplify them,” he said.
This is particularly true in creative fields, where AI is moving into areas like art and writing.
“A lot of creative people think, well, AI is gonna write all the scripts,” Cuban said. “AI doesn’t know a good story from a bad story. You need to be creative. AI can do the video — trust me, I can create AI-generated videos. They’re still gonna suck.”
“Whatever skills you have, AI can amplify them. But not using it means somebody else is going to be amplifying their skills — and that could be the difference between getting ahead of you or not,” Cuban said.
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Consumer News Editor
Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.
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