Reuters
Why Ford’s three-row electric ‘personal bullet train’ SUV went off the rails
At a packed investor day in Dearborn, Michigan, last year, Ford Motor executives lauded their forthcoming three-row electric SUV, which they said would be rolling off assembly lines in 2025. Fifteen months later, the personal bullet train was officially derailed on Wednesday as the U.S. automaker killed it before it even launched, a sign of the industry’s deepening retrenchment on EVs as consumers have been slower than anticipated to jump on board battery-powered technology. “The reality is that the market changed,” Marin Gjaja, Ford’s chief operating officer for its EV division, told Reuters on Thursday.
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