Princess Diana’s iconic ‘Black Sheep’ jumper sells at auction for US$1.1 million

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An iconic red jumper worn by Princess Diana soon after her engagement to then Prince Charles, featuring rows of fluffy little sheep, sold at auction for US$1.1 million following a frenetic bout of final bidding, Sotheby’s announced on Thursday.

The 19-year-old sported the knit garment – which includes one black sheep amid dozens of otherwise white woolly creatures – at a June 1981 polo match during her whirlwind days as a shy royal-in-the-making.

The playfully patterned “Black Sheep” jumper became one of the most emblematic articles of clothing worn by Diana, which in hindsight seems to foretell her troubled journey as a member of the British royal family.

The garment nabbed US$1.1 million – which includes fees and commission – after a fierce battle by internet bidders.

The “Black Sheep” jumper designed by Sally Muir and Joanna Osborne and worn on several occasions by Britain’s late Princess Diana is seen at Sotheby’s auction house in London in July. Photo: AFP

The total was over 10 times more than Sotheby’s initial estimate of between US$50,000 to US$80,000.

Due to an avalanche of bids, the auction house extended the sale by several minutes, with the price leaping astronomically from US$190,000 to US$1.1 million in the final 15 minutes.

According to Sotheby’s, it is the highest price ever paid at auction for a garment belonging to Princess Diana – eclipsing her Infanta-style ball gown sold in January for US$604,800 – as well as the most valuable jumper ever sold at auction.


The jumper was created by then-little-known designers Sally Muir and Joanna Osborne and their knitting company Warm and Wonderful, which was subsequently catapulted to fame.

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Weeks after Diana was photographed in the top, the designers received a letter explaining that one of the sweater’s sleeves had suffered damage, and asking if it could be repaired or replaced.

The designers sent her a new one and had assumed the original was repaired and sent to a customer, but in March 2023 Osborne found the jumper in a small box in her attic.

In addition to the jumper, the auction included the letter requesting repair, as well as a thank-you note from Diana’s private secretary, Oliver Everett.


Diana: fashionista who shook up the royal dress code

Diana: fashionista who shook up the royal dress code

Diana was seen wearing the replacement at a June 1983 polo match.


Some 40 years later “Black Sheep” was re-released for sale in 2020 in a collaboration between the fashion brand Rowing Blazers and its original designers, Muir and Osborne.

The jumper was so iconic that it even appeared [via replica] in the fourth season of Netflix drama The Crown, chronicling the House of Windsor’s recent history.


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