T-Mobile (TMUS) announced a landmark strategic partnership with IPG Mediabrands (IPG). This partnership with T-Mobile Advertising Solutions creates a direct path for IPG Mediabrands agencies and clients to activate campaigns with T-Ad’s first-party data and product suite, while also opening up opportunities for shared innovation and test-and-learn initiatives. The agreement will bring brands extensive benefits like omnichannel buying, and unique inventory including T-Mobile’s in-store retail media network, rideshare screens and mobile placements on T-Mobile Tuesdays. Additionally, these solutions are informed by T-Mobile’s first-party mobile data – fueling campaigns with a privacy-centric, comprehensive view of real consumer behavior.
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DJ Kamal Mustafa
I’m DJ Kamal Mustafa, the founder and Editor-in-Chief of EMEA Tribune, a digital news platform that focuses on critical stories from Europe, the Middle East, Africa, and Pakistan. With a deep passion for investigative journalism, I’ve built a reputation for delivering exclusive, thought-provoking reports that highlight the region’s most pressing issues.
I’ve been a journalist for over 10 years, and I’m currently associated with EMEA Tribune, ARY News, Daily Times, Samaa TV, Minute Mirror, and many other media outlets. Throughout my career, I’ve remained committed to uncovering the truth and providing valuable insights that inform and engage the public.
