The ‘AI obsessed’ photographer who tricked Instagram

PARIS – Mr Jos Avery was given a camera almost four decades ago, sparking a lifelong fascination with photography.

But last September he found a new creative outlet, one that led him to deceive thousands of people: the artificial intelligence program Midjourney, which generates wild and wonderful images from brief text instructions.

“Soon after starting with Midjourney, I became obsessed with the creative possibilities,” Mr Avery told AFP.

Midjourney and rivals like DALL-E 2 and Stable Diffusion generate unique pictures by mashing up a vast back catalogue of images they have been “trained” on.

For Mr Avery, a 48-year-old software engineer and lawyer by training from Virginia in the United States, Midjourney was liberating.

He said it allowed him to create beautiful art without needing to tackle his own social anxieties.

“Then I started to wonder if I could make AI images that could pass for photographs,” he said.

This led to his fateful experiment: He started an Instagram account to house his Midjourney output, without being entirely upfront about the origins of the images.


“At the beginning, I don’t think many people thought the images were photographs,” he said. “The eyes and skin were unrealistic.”

He fixed these glitches with a dose of Adobe Photoshop, eventually populating his Instagram feed with stunning and stark portraits of beautiful – but unreal – people.

More users flocked to his feed, and more of them began to think the images were genuine.

“People would ask in the comments about my camera and lens equipment,” he said.

“I’d respond with the equipment I actually use for real photos or equipment I had included as part of the prompt.”

He admits his answers were “misleading” since they suggested he had used his gear to create those specific images.

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