TODAY’s Toy Drive Spectacular launches Tuesday, Dec. 2

Update: The TODAY Toy Drive is over. Thank you to everyone who donated on the Plaza and online!

TODAY does not benefit financially from your donation.

The TODAY Toy Drive Spectacular is back!

Our valued holiday tradition, which is celebrating its 30th anniversary started on Monday, December 2nd and continues through Tuesday, December 24th, 2024.

Here are the three charities you can donate to in person or online : Foster Love, Cradles to Crayons or Ronald McDonald House Charities.

If you’re attending any weekday between Dec. 2 through Dec. 24, and would like to participate, please bring an UNWRAPPED toy* with you when you come to visit us.

*The ages in need of donations range from 6-months to 18-years-old. We kindly ask that you avoid any toy weapons or violent toys.

The organizations you can donate to on the plaza or online

Learn more about the organizations Foster Love, Cradles to Crayons or Ronald McDonald House Charities:

Foster Love is a non-profit organization dedicated to improving the lives of children in foster care. Comprised of young adults and former foster youth, they work to ensure these vulnerable children are not forgotten or neglected. Through collaborations with individuals, companies, and community partners, they help to provide essential resources and educational opportunities for foster youth.

Cradles to Crayons works to fight Children’s Clothing Insecurity directly in Chicagoland, Massachusetts, Greater Philadelphia, NYC, and the San Francisco Bay Area, and focuses on raising awareness about this urgent crisis nationally. They supply basic essentials like clothing, shoes, diapers, and school supplies to children who don’t have access to these critical resources.

Ronald McDonald House Charities ensured families everywhere have access to the care and resources they need — especially when they have a sick child.

Chapters host thousands of families each year and strive to make sure each family has access to plenty of toys, books and games for relaxing family time. Also, after long days at hospitals, they depend on the help of the community to make sure our families are well nourished.

How to donate on Rockefeller Center Plaza

This beloved TODAY tradition started in back in 1994 with our very own staffers sporting a Santa hat, collecting toys from our loyal TODAY plaza visitors. This simple gesture of giving back to communities and organizations in need evolved into the TODAY Toy Drive Spectacular we know and love today. We have had celebrity “elves” lending a hand with our plaza toy collections and have raised millions of dollars over the span of nearly 3 decades. The donations come, not only from our plaza visitors, but corporate partners, inspired to join us in our endeavor.

We are now in the 31st year and are aiming to have the most toy donations we have ever had during the Holiday Season of Giving!

If you would like to participate, please bring an unwrapped toy with you when you come to visit us. We are accepting donations weekdays from Tuesday, December 2, 2024, to December 24, 2024.

Notes:

The ages in need of donations range from 6-months to 18-years-old.

More in U.S.

We kindly ask that you avoid any toy weapons or violent toys. We look forward to your visit!!

Thank you to The Op Games for donating 250 games to our Toy Drive on Friday, December 6, 2024.

This article was originally published on TODAY.com

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