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India’s JioCinema offers Hollywood streaming for a penny a day to box out Netflix and Prime Video
JioCinema, the popular Indian on-demand video-streaming service, introduced a new monthly subscription plan on Wednesday, with the lowest tier costing just 35 cents. The revamp in the pricing strategy comes as the market-leading service seeks to exert greater pressure on rivals including Netflix and Prime Video and “redefine the narrative of premium entertainment.” The service — backed by Asia’s richest man, Mukesh Ambani — introduced two monthly tiers: 89 Indian rupees ($1), featuring support for four simultaneous screen access, and Rs 29, with single-screen access.
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