(Bloomberg) — Apple Inc. is withholding a raft of new technologies from hundreds of millions of consumers in the European Union, citing concerns posed by the bloc’s regulatory attempts to rein in Big Tech.
Most Read from Bloomberg
The company announced Friday it would block the release of Apple Intelligence, iPhone Mirroring and SharePlay Screen Sharing from users in the EU this year, because the Digital Markets Act allegedly forces it to downgrade the security of its products and services.
“We are concerned that the interoperability requirements of the DMA could force us to compromise the integrity of our products in ways that risk user privacy and data security,” Apple said in a statement.
Under the DMA, Apple is expected to receive a formal warning from EU regulators over how it allegedly blocks apps from steering users to cheaper subscription deals on the web — a practice for which it received a €1.8 billion ($1.9 billion) fine from Brussels regulators earlier this year.
The EU’s DMA forces Big Tech platforms to abide by a raft of dos and don’ts. Tech services are prohibited from favoring their own over those of rivals. They’re barred from combining personal data across their different services, blocked from using data they collect from third-party merchants to compete against them, and have to allow users to download apps from rivals platforms.
Apple Intelligence was the recent highlight of the company’s Worldwide Developers Conference presentation, which also included updates to the iPhone maker’s operating systems. The technology will help summarize text, create original images and retrieve the most relevant data when users need it. The push also includes a revamped version of Siri, its once-pioneering digital assistant.
Most Read from Bloomberg Businessweek
©2024 Bloomberg L.P.
EMEA Tribune is not involved in this news article, it is taken from our partners and or from the News Agencies. Copyright and Credit go to the News Agencies, email news@emeatribune.com Follow our WhatsApp verified Channel
