OpenAI Launches Faster and Cheaper AI Model With GPT-4o

(Bloomberg) — OpenAI is launching a faster and cheaper version of the artificial intelligence model that underpins its chatbot, ChatGPT, as the startup works to hold on to its lead in an increasingly crowded market.

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During a livestreamed event on Monday, OpenAI debuted GPT-4o, an updated version of its GPT-4 model, which is now more than a year old. The new large language model, trained on vast amounts of data from the internet, will be better at handling text and audio, and can work with 50 languages. The new model will be available to all users, not just paid users.

The release of GPT-4o is poised to shake up the rapidly evolving AI landscape, where GPT-4 remains the gold standard. A growing number of startups and Big Tech companies, including Anthropic, Cohere and Alphabet Inc.’s Google, have recently pushed out AI models that they say match or surpass the performance of GPT-4 in certain benchmarks.

OpenAI’s announcement also comes the day before the Google I/O developer conference. Google, an early leader in the artificial intelligence space, is expected to use the event to unveil more AI updates after racing to keep pace with Microsoft Corp.-backed OpenAI.

Speculation about OpenAI’s next launch has become a Silicon Valley parlor game in recent weeks. The company is working on a wide range of products, including voice technology and video software. OpenAI is also developing a search feature for ChatGPT, Bloomberg previously reported.

On Friday, the company quelled some of the feverish speculation by saying it wouldn’t imminently launch GPT-5, a much anticipated version of its model that some in the tech world think expect to be radically more capable than current AI systems. It also said it wouldn’t unveil a new search product, a tool that could compete with Google. Google’s stock ticked higher on the news.

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