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Apple cuts over 700 jobs following its car and display project closures

In Technology
April 05, 2024

Over 700 people at Apple have recently lost their jobs, according to the latest WARN report posted by the Employment Development Department of California (EDD). Most of the people who were laid off worked at Apple’s offices in Santa Clara, with 371 of them coming from the company location that primarily dealt with the company’s now-defunct electric vehicle project. Under California law, companies are required to file a report with the EDD for each location affected by layoffs under the Worker Adjustment and Retraining Notification (WARN) program.

Eight Apple locations in Santa Clara were hit by layoffs, including the main car office, though one of them worked on its in-house MicroLED display project that was reportedly scrapped in March due to costs and technical difficulties. The company was hoping to produce its own screens for iPhones, Macs and its smartwatches, but that clearly isn’t happening anytime soon.

Apple’s original car ambitions were to build a fully autonomous vehicle without pedals and a steering wheel, until it decided to develop an electric vehicle instead. A previous Bloomberg report said Apple canceled the initiative internally called “Project Titan” after investing billions of dollars and a decade into it. The employees who were developing the vehicle were given the chance to transfer to Apple’s other divisions, including its teams that are reportedly working on artificial intelligence and home robotics. But based on Apple’s WARN report, it wasn’t able to re-integrate everyone into the company.

Apple is believed to be in the very early stages of developing personal robotics for people’s homes. One of the machines that’s currently a work-in-progress is a robot that follows people around, while the other is a table-top device that uses a robot to move a display around, according to another Bloomberg report. The company’s work on personal robotics is part of its efforts, which also include the Vision Pro, to find new sources of revenue.

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