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Facebook takes on TikTok with a new, vertical-first video player
Facebook is introducing a new, full-screen video player on Wednesday, which offers a more consistent design and experience for all types of video lengths, including short-form Reels, long-form videos and even Live content. The upgraded player, which will first launch in the U.S. and Canada, aims to streamline the experience for both watching and sharing video content. For Facebook, meanwhile, more people watching videos on the platform could allow it to increase time onsite, plus advertising views and clicks, among other things.
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