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Health information giant WebMD has purchased the “operating assets” of Healthwise, a Boise nonprofit that provides educational materials to medical patients through hospitals and individual physician practices.
Healthwise’s operating assets include content, products, technology, client relationships and certain trademarks, and they now will be part of WebMD Ignite, a health care growth and engagement platform, according to a news release.
With the addition of Healthwise’s operating assets, WebMD Ignite will provide patient education services to more than 650 health care organizations, over 50% of U.S. hospitals and 85% of the top 20 payers, the news release said.
The Idaho Statesman reported in 2022 that Healthwise had 250 employees. It’s unclear how the acquisition will affect those workers. Healthwise did not immediately respond to a request for comment.
“The addition of Healthwise’s assets to Ignite Education will accelerate our ability to create engagement solutions that are deeply personalized and that are delivered in the moments that matter,” Ann Bilyew, president of Healthcare Solutions Group at Internet Brands, the parent company of WebMD, said in the news release. “With these expansive, industry-leading resources, we are the dominant provider of engagement and education solutions for healthcare.”
Healthwise was founded in Boise by Don Kemper in 1975. Kemper retired in 2016.
When Kemper started the company, its focus was on self-care handbooks and workshops. In the 1990s, the nonprofit developed online consumer health information, later publishing “Information Therapy” in 2002 to help doctors prescribe evidence-based health information to patients.
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