“Love Is Blind” has spent four weeks on the Nielsen Streaming Top 10 fueled by the episodic release of its sixth season, and had its second No. 1 week in a row between March 4 and March 10. The reality dating series was watched for 1.5 billion minutes during this viewing window, which included the release of the Season 6’s climactic twelfth episode.
Though that 1.5 billion minutes includes viewership of all seasons of the reality dating series during the week, Nielsen says that over one third of the tally was attributable to the wedding episode, which itself saw half of its viewership on the exact day of its release. Though Netflix is known for its binge releases, “Love Is Blind” is undeniable evidence of the potential for success with segmented drops.
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In second place was a movie: Netflix’s “Damsel,” starring Millie Bobby Brown, which debuted with 1.2 billion minutes watched in its first three days of availability. Guy Ritchie’s Netflix series “The Gentlemen” followed with only 400,000 fewer minutes watched — though, when accounting for “The Gentlemen’s” eight hour-long episodes compared to “Damsel’s” less than two-hour runtime, it’s clear that “Damsel” brought in significantly more viewers.
“Bluey,” the popular animated childrens series that frequently appears on (and leads) the chart, took the No. 4 position with 1.1 billion minutes watched. Next is “Brooklyn Nine-Nine,” which is seeing a streaming resurgence after its recent addition to Netflix, though it was already available on Peacock. Across both services, the concluded NBC comedy was watched for 1 billion minutes.
More to come…
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