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Xiaomi Raises Sales Target for Marquee EV in Sign of Confidence

In Technology
May 23, 2024

(Bloomberg) — Xiaomi Corp. aims to deliver 120,000 of its SU7 electric-vehicles this year, hiking its initial targets for a car it hopes can someday compete with Tesla Inc.

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The company disclosed its latest goal in a press statement issued after reporting its fastest pace of quarterly revenue growth in more than two years, reflecting an improving smartphone market. Revenue rose a faster-than-expected 27% to 75.51 billion yuan ($10.4 billion) in the March quarter, about 2.7% above the average estimate.

Xiaomi’s raised target suggests billionaire co-founder Lei Jun is confident of making headway in his $10 billion foray into the crowded electric car market. His company unveiled the SU7 in late March, and later said he expected to deliver more than 100,000 of the vehicles. As of the end of April, orders for the SU7 series neared 90,000, with 10,000 delivered as of mid-May.

“The group has set a target to deliver 120,000 vehicles of the Xiaomi SU7 Series this year and planned to start double shift production in June,” Xiaomi said in its statement.

Xiaomi, which gets more than 60% of its revenue from smartphones, has been trying to diversify in part because of sluggish device demand in its home market. On Thursday, it reported a 1% slide in net income to 4.2 billion yuan for the March quarter.

Still, signs point toward a gradual mobile recovery in China and beyond. Smartphone unit shipments at Xiaomi grew by nearly 34% last quarter amid a broader market bounceback, narrowing the gap with market leaders Samsung Electronics Co. and Apple Inc., according to market tracker IDC. Apple’s global iPhone shipments slid more than expected as sales flagged in China.

The company is also developing a sport utility vehicle similar to Tesla’s Model Y, aiming to launch sales as early as 2025, according to people familiar with the matter. The EV business may make up a mid-to-high single digit percentage of the company’s revenue in 2024, said Bloomberg Intelligence analysts Steven Tseng and Sean Chen.

Read More: Apple Faces Worst iPhone Slump Since Covid as Rivals Rise

–With assistance from Ville Heiskanen.

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