“Taylor Swift: The Eras Tour (Taylor’s Version)” was the eighth-most-streamed title in the U.S. during the March 11-17 viewing window, per Nielsen’s weekly streaming rankings. The concert film was watched for 677 million minutes during its first four days on Disney+.
Nielsen also notes that “Eras Tour” viewers were 70% female and “well distributed” across age ranges, though the 18-34 demographic came in strongest at 26%.
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That made it the second-most-streamed movie of the week, between Millie Bobby Brown’s “Damsel,” which was watched for 1.5 billion minutes in its first full week of availability, landing it as the No. 2 title overall.
The No. 1 title was “The Gentlemen,” Guy Ritchie’s Netflix series that last week debuted at No. 3 behind “Love Is Blind” and “Damsel.” Increasing by 54% in its first full week of availability, the series hit 1.9 billion minutes watched during this window.
Besides the No. 9 position — which went to “Turning Point: The Bomb and the Cold War,” debuting with 621 million minutes watched in its first six days on Netflix, the rest of the chart was dominated by repeat titles: “Bluey” at No. 4 with 1.1 billion minutes watched, “Grey’s Anatomy” at No. 5 with 830 million minutes watched, “Brooklyn Nine-Nine” at No. 6 with 819 million minutes watched, “NCIS” at No. 7 with 797 million minutes watched and “Young Sheldon” at No. 10 with 618 million minutes watched.
See Nielsen’s list of overall streaming rankings for March 11-17 first, followed by original streaming titles, acquired titles and then films.
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